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2006嘎纳广告节平面类—铜奖:VOLKSWAGEN
作者:佚名 时间:2006-7-10 字体:[大] [中] [小]
文案是:Why take unnecessary risks at work?
为什么要让“工作”有那么多不必要的危险?
强调ABS、安全气囊等安全保护已成为VOLKSWAGEN CADDY的标准配置 ,与去年获奖的“危险不再来自地面”异曲同工。
Type Of Advertisement: Newspaper and Magazine
Category: Other Vehicles, Auto Products & Services
Title: AQUARIUM
Advertiser: VOLKSWAGEN COMMERCIAL VEHICLES
Product or Service: SECURITY & SAFETY FEATURES
Entrant Company: DDB PARIS
Country: FRANCE
Advertising Agency: DDB PARIS
Country: FRANCE
Creative Director: Alexandre Herve/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Account Supervisor: Herve De Labriffe/Philippe Jourdain
Advertiser's Supervisor: Julie Regis/Boris Langlois
Other Credits: Art Buyer M. Rolland/Strategic Planner M. Corbusier